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HealthSmart Clinic • PPC
High-Intent Google Ads & PPC Scale
Data-driven Google Search & Remarketing campaign driving high-value patient appointments.
ROAS
4.8x
Cost Per Lead
-42%
Conversion Yield
+195%
Project Overview
HealthSmart sought to scale specialized treatment bookings while reducing wasted ad spend on non-converting high-volume keywords.
The Challenge
Broad match campaign setups resulted in high Cost Per Lead ($145/lead) and low lead-to-appointment conversion.
Research & Discovery
Analyzed negative search terms and conversion paths, identifying that exact-match treatment keywords yielded 4x higher appointment rates.
Strategy
Restructure campaigns into SKAGs (Single Keyword Ad Groups), refine negative keyword lists, and launch mobile-optimized booking landing pages.
Implementation
Deployed real-time conversion tracking, Smart Bidding algorithms, and automated call extension tracking.
Technologies & Tools Used
Google AdsPPCConversion Rate OptimizationGoogle Tag Manager
Verified Results & Business Impact
Return on Ad Spend: 4.8x — Achieved $4.80 in treatment revenue for every $1.00 spent on Google Ads.
Cost Per Lead: -42% — Reduced cost per verified booking lead from $145 to $84.
Key Learnings & Takeaways
- Dedicated single-purpose landing pages outperform general website contact pages by over 2.5x in PPC campaigns.
