E-Commerce Growth Strategy & Web Redesign
Custom React storefront rebuild combined with technical SEO and conversion rate optimization.
Project Overview
BuildMart Global required an enterprise-grade digital storefront capable of handling 50,000+ SKU product catalogs with sub-second page loads and seamless mobile purchasing experience.
The Challenge
Legacy platform suffered from 4.2-second page load times, poor mobile UX, indexation bloat, and declining organic visibility in competitive commercial search terms.
Research & Discovery
We conducted heatmaps, session replays, and technical SEO log analysis identifying high mobile friction at checkout and missing Schema product attributes.
Strategy
Build a custom headless React storefront with server-side rendered landing pages, structured data architecture, and targeted Google Search Ads.
Implementation
Migrated infrastructure to Vite + React, optimized images to WebP/AVIF format, instituted programmatic Schema markups, and structured automated email nurture flows.
Technologies & Tools Used
Verified Results & Business Impact
Key Learnings & Takeaways
- Sub-second page speeds directly impact mobile add-to-cart rates.
- Comprehensive product schema markup improves Google Shopping Rich Snippet visibility by over 40%.
