EduWorld Learning • AI Marketing

Generative Search & LLM Visibility Campaign

Generative Engine Optimization (GEO) ensuring top citations in ChatGPT, Gemini, and Google AI Overviews.

AI Citations

Top Pick

Brand Mentions

+380%

Topical Rank

Project Overview

EduWorld wanted to ensure their online education courses were cited as primary recommendations when users ask AI platforms like ChatGPT and Gemini for career course recommendations.

The Challenge

AI search models lacked structured entity context regarding EduWorld's course accreditation and student outcomes.

Research & Discovery

Tested 200+ prompt variations across ChatGPT-4, Perplexity, and Gemini to map citation sources.

Strategy

Publish comprehensive structured entity schemas, authoritative industry research reports, and third-party digital PR mentions.

Implementation

Implemented complete Organization, Course, and Author JSON-LD schemas, optimized Wikidata entity profiles, and published original benchmark data.

Technologies & Tools Used

Generative Engine OptimizationEntity SchemaWikidataTopical Authority

Verified Results & Business Impact

AI Citation Rate: 84% — EduWorld cited in 84% of tested course recommendation prompts.

Organic AI Referral Traffic: +380% — Grew qualified traffic coming from LLM platforms and AI Search engine links.

Key Learnings & Takeaways

AI search models heavily favor brands with clear schema entities and verified first-party research data.