PPC Services in India — Leads From Day One, Not Month Six
Fresh Clicks is a performance-focused PPC agency in India managing Google Ads, Meta Ads, and YouTube campaigns for businesses that need leads now. We build campaigns around cost-per-lead, not clicks — so every rupee you spend is tracked to an actual enquiry, call, or sale.
Most Businesses Waste 40% of Their Ad Budget. Here's Why.
Broad match keywords burning money on irrelevant searches. No negative keyword list. Landing pages that send traffic to a homepage instead of a focused offer. Conversion tracking that was never set up properly — so nobody actually knows which campaigns work.
We’ve audited hundreds of Google Ads accounts and see the same leaks every time. Fresh Clicks plugs those leaks first, then scales what works.
Our PPC Services
Google Search Ads
Capture people who are actively searching for what you sell. We build tightly-themed ad groups, write ad copy that earns the click, and continuously prune wasted spend through negative keywords and search term analysis.
Meta Ads (Facebook & Instagram)
Reach buyers before they start searching. We build audience targeting, creatives, and retargeting funnels that generate demand — ideal for real estate, education, healthcare, and consumer brands.
Google Shopping Ads
For e-commerce stores. We optimise your product feed, structure campaigns by margin and performance, and get your products in front of buyers ready to purchase.
YouTube Ads
Video campaigns that build awareness and drive action, with targeting based on intent, interests, and remarketing lists.
Remarketing Campaigns
96% of first-time visitors leave without converting. We bring them back with sequenced remarketing across Google Display, YouTube, Facebook, and Instagram.
Landing Page & Conversion Optimization
The best campaign fails on a bad landing page. We build and test dedicated landing pages designed for one thing: getting the enquiry.
Our PPC Process
- Free Account Audit — We review your existing Google Ads or Meta account and show you exactly where budget is leaking. If you’re starting fresh, we map the opportunity instead.
- Conversion Tracking Setup — Before spending a rupee, we make sure every call, form fill, and WhatsApp click is tracked. You cannot optimise what you cannot measure.
- Campaign Build — Keyword research, tightly-themed ad groups, negative keyword lists, ad copy variants, and extensions.
- Landing Page Alignment — Ads point to focused pages built to convert, not to a generic homepage.
- Daily Optimization — Search term reviews, bid adjustments, A/B tests on ad copy and creative, and budget shifts toward what’s converting.
- Weekly & Monthly Reporting — Spend, leads, cost-per-lead, and ROAS. Plain numbers, no jargon.
Why Choose Fresh Clicks for PPC Management
- Cost-per-lead focus — we optimise for enquiries, not impressions or clicks
- Proper conversion tracking — set up correctly from day one, so decisions are based on real data
- Transparent ad spend — your budget stays in your own account, you see every rupee
- 12+ years of experience across competitive Indian markets
- In-house creative team — ad copy, banners, and video handled internally
- No lock-in contracts — we keep clients through performance
PPC vs SEO — Which Should You Choose?
PPC delivers leads within days but stops the moment you stop paying. SEO takes months to build but compounds and keeps working without per-click costs.
Most businesses get the strongest results from both: PPC generates cash flow immediately while SEO builds long-term, lower-cost lead flow in the background. We build both — and make sure they feed each other, using PPC keyword data to sharpen your SEO strategy.
Industries We Run PPC For
Real estate, healthcare and clinics, education and coaching institutes, legal services, e-commerce, home services, automotive, hospitality, B2B and manufacturing.
PPC Services Across India
We manage paid campaigns for businesses across India, including Panchkula, Chandigarh, Mohali, Ambala, Ludhiana, Jalandhar, Amritsar, Karnal, Panipat, Delhi NCR, Gurugram, Mumbai, Bangalore, and Pune.
Get a Free PPC Account Audit
If you’re already running ads, there’s a good chance a meaningful share of your budget is being wasted. We’ll show you exactly where — free, no obligation, no sales pressure.
Frequently Asked Questions About PPC Services
What is PPC and how does it work?
PPC (Pay-Per-Click) is a form of online advertising where you pay only when someone clicks your ad. On Google Ads, you bid on keywords your customers search for, and your ad appears at the top of search results. On Meta Ads, you target people based on demographics, interests, and behaviour. You are charged per click, not per view, which makes results directly measurable.
How much does PPC management cost in India?
PPC management fees in India typically range from ₹10,000 to ₹50,000 per month, or 10–20% of ad spend for larger budgets. This is separate from your actual advertising budget, which is paid directly to Google or Meta. A common starting point for small businesses is ₹20,000–₹30,000 per month in ad spend plus a management fee.
How quickly will I get leads from Google Ads?
Google Ads can start generating leads within 24–72 hours of launch, which is the main advantage over SEO. However, the first 2–4 weeks are typically a learning phase where cost-per-lead is higher while the campaign gathers data. Performance usually stabilises and improves significantly from month two onward.
What is a good cost-per-lead?
It varies enormously by industry. In India, a local service business might see ₹100–₹400 per lead, while competitive sectors like real estate, legal, or insurance can run ₹500–₹2,000+. The right question isn’t “what’s a good CPL” but “what can I afford to pay for a lead given my conversion rate and customer value” — we calculate this with you before launching.
Should I do PPC or SEO first?
If you need leads immediately or are testing a new offer, start with PPC. If you have time and want lower long-term costs, start with SEO. If budget allows, run both — PPC funds the business while SEO builds an asset. PPC search term data also reveals which keywords convert, which makes your SEO strategy far more accurate.
Do you charge a percentage of ad spend?
We offer both flat-fee and percentage-based models depending on account size. For smaller accounts, a flat monthly fee is usually more cost-effective for the client. We discuss this openly before starting — there are no hidden markups on your ad spend.
Who controls the Google Ads account — you or me?
You do. Your ad account stays in your name, with your billing, and you retain full access at all times. We manage it as an authorised user. If you ever leave, the account, the campaign history, and the data stay with you. Be very cautious of any agency that refuses to give you account ownership.